10 Questions to Ask a Wedding Florist Before Booking + Finding the Perfect Florist for You
4-Tier Wedding Cake decorated with our own-grown farm flowers and dahlia petals. Photo by Ash K Captures.
April 20, 2026
I am a wedding florist in the Buffalo, NY area of the United States. I’ve flowered hundreds of weddings across Western New York since 2018, and after working with my clients, I have a few thoughts about what questions are actually worth asking a wedding florist before booking.
By the end of this post, you’ll have confidence in finding a wedding florist, knowing what to look for when considering a wedding florist, along with a list of appropriate questions to ask them during your meeting.
First, I want to discuss a few tactics that will make your wedding florist shopping experience SO much easier on you.
Ways to Find the Perfect Wedding Florist for You
There are a myriad of ways to search for a wedding florist, and most of them are online in some form. I’m going to discuss the main places to start searching for a wedding florist no matter where you are.
Wedding websites like The Knot, Wedding Wire, Zola, etc.
Florists and other wedding vendors on these sites have usually paid for a membership or advertising to get in front of your eyes. This isn’t a bad thing, but on these sites you are only seeing the florists who have chosen to advertise there. Most of us are not on these sites (myself included). It’s a good place to start, but you’re not getting the entire picture.
Social Media, especially Instagram
Every single wedding florist has a profile on Instagram and Facebook (some may have TikTok). Searching for wedding florists on Instagram is the best way to get to know the florist, their business, and their vibe on a personal level. This is the place where a florist may either instantly attract or repel you.
How to Search for Wedding Florists on Instagram
The algorithm on Instagram is powered by AI and it’s incredibly smart. If you type “wedding florist in (your city)” into the search bar, it will show you content from every wedding florist who fit this criteria based on their username, profile, content, captions and comments.
Google Search + Google Reviews
Google Search is changing with AI, which means not every good wedding florist is going to show up near the top. In fact, most of the florists who do show up on top have paid for that spot (it will say Sponsored) – but that does not mean they are the best florist for you.
One benefit of AI changing Google Search is the specificity of search. The more specific your search is, Google may actually give you what you’re looking for.
For instance, if you want a florist like us who uses sustainable floral design and sources flowers locally, you might search “sustainable wedding florist that uses local flowers in (your city).” This is just one example. Feel free to get as specific as you want in Google Search.
Google Reviews Tell All
Google Reviews are the grand daddy of your wedding florist search, in my opinion. If you’ve found a few florists online who you like, check their Google Reviews before reaching out! See what people say about them. You may get a better idea of what to expect before you speak with them, and reading reviews may even ease anxieties you have about discussing wedding flowers. If they don’t have a lot of reviews that means they probably haven’t been in business long or don’t have many clients they’ve worked with.
Good Old-Fashioned Word of Mouth
If you know someone who loved their wedding florist, take their word for it and reach out to that florist… but make sure to check out their floral design style on their Instagram and website, first. And check those Google Reviews.
Venue Recommendations
Ideally, you need to choose your venue before you choose your florist. Oftentimes, venues will have a list of preferred or recommended florists. This is a good place to start.
Your Homework Before Reaching Out to a Wedding Florist
Yes, I’m giving you homework, and here’s why. When you’re looking to buy a new laptop computer, you don’t just type “buy new laptop” into Google then fork over $2,000+ on the first one that shows up.
You shop around, and you do so by carefully reading the features of each laptop model. You read people’s reviews, and you sit down with yourself and figure out what it is you need out of that laptop (how much storage, RAM, network capability, the software included, and you probably care about the color and size of it).
You should be doing the exact same thing in researching your wedding florist.
Sit down with yourself and figure out what kind of florist you want for your wedding day.
What do I mean by what “kind” of florist? Well, florists are people, and as people, we are all different from one another.
Some wedding florists operate traditional flower shops alongside their wedding business, which means they may order traditional, imported flowers and design in a traditional style. They may also have a ton of employees, so the person whom you meet with about your wedding flowers may not be the person who designs your wedding flowers. Other wedding florists may only be wedding florists and operate alone or with a small team, so you may find a deeper connection with them (this is all relative — you may or may not care about who exactly designs your bouquets).
Then there’s factors of design sustainability and whether the florist sources local flowers or not. whether the florist designs in multiple different styles or sticks to what they know.
So here are some questions you need to ask yourself, first:
What style wedding floral do I love? Do I gravitate toward round & tight traditional bouquets or do I love the loose & lush garden-style bouquets with dainty bits? Do I love the look of just a few varieties of flowers or dozens of types of flowers with lots of texture? Am I romantic or rustic? You can discover all these things about yourself by using Pinterest.
Do I want to pay for Full Service setup, delivery & teardown or do I want to DIY and setup my own flowers?
Do I care about using locally-grown flowers and finding a wedding florist who uses sustainable floristry practices?
Do I really love flowers or am I just ordering flowers because that’s what you do on your wedding day?
narrow down florists and read their websites
Now that you’ve answered all the above questions, congratulations! Hopefully you have a better vision of what kind of florist you need for your wedding day.
At this point, do your wedding florist search.
Narrow down 2-3 florists whose work and vibe speak to you.
Now, this is very important: Go to their websites and READ THEIR WEDDING PAGE(S) IN FULL.
What a Wedding Florist’s Website will Tell You
I might sound a little overexcited about asking you to read the florists’ websites, but I am genuinely attempting to do us all a favor. A wedding florist’s website will either have a ton of information on it, or it won’t. In my opinion, this says a few things about the florist (remember, this is just my opinion)…
A wedding florist who has a super thorough website… with FAQ, explanation of their process, photos, links to other photo albums, client testimonials, a price range or package information and an easy inquiry form… will be a florist who is super organized, responsive, knows exactly how to answer all your questions, won’t fumble on pricing, and has clearly been doing this for awhile.
A wedding florist who has a lackluster website… well, I cannot say for sure how they are as a florist, but you will, right from the start, have to ask many more questions and things will not be as clear.
Moral of the story is, start with the wedding florist who has the most transparency on their website.
10 Questions to Ask a Wedding Florist
Now that you’ve…
Done your search for a wedding florist and narrowed it down to a few florists
Read their Google Reviews AND websites
and asked yourself those 4 questions above to understand what it is you need in a wedding florist…
Here are 10 appropriate questions to ask a wedding florist before booking. You may not need to ask all these questions, but these are legit good questions to start with.
My budget is $_,___ and I have no idea how much wedding floral I can get for it. Can you walk me through the options?
A good wedding florist will be more than happy to provide an itemized quote with different options for floral decor that are at different price points to satisfy your budget. When the quote is itemized, the florist is leading with full transparency. Here, you can see exactly where your money is going and you can decide what to cut out or add more of.
I know nothing about flowers and even less about floral design. Can you help me figure it out?
This is literally what our job is and if you fit into this category of “knowing nothing,” you are one of my favorite clients. A good wedding florist will be overly enthusiastic about taking the reigns and guiding you through decor options and if they’re exceptionally good, will be able to tell through your body and voice language how “much” floral design you really need.
Have you ever worked at my venue before?
Asking out of curiosity is totally fine here, but don’t judge the florist if they’ve never worked at your venue before. We all had to work everywhere for the first time. If they have worked at your venue and are familiar with the on-site wedding coordinator, this is a bonus because any “middle man” communication may disappear for you.
Can I supply you with my own stuff (vases, candles, etc)?
Don’t be surprised if the answer is no, but some wedding florists do allow you to supply vases. Please do so courteously by making sure they are clean with all the stickers removed & boxes opened up before hand delivering them to your florist.
Can my guests take the flowers home at the end of the night?
Some florists (like myself) reuse their vessels/vases over and over again to reduce waste. This means the vases go home with the florist at the end of the night. If you want your guests to go home with flowers, tell your florist during your first meeting. A good florist will come up with the perfect solution.
Where do you source your flowers?
Ask this if you care about local flowers. If not, don’t bother asking.
What kinds of flowers will you use in the design?
The florist may need some time to think about the flowers and most likely won’t be able to come up with a full list on the spot — but they should get back to you later. Also understand that flowers can become unavailable for a myriad of reasons, so nothing can be 100% promised, and some flowers are highly seasonal and only available during certain months of the year. This is your chance to make requests with that understanding.
How does payment work?
The florist should be able to give you different payment options and a payment structure (don’t expect to pay with a credit card unless you are willing to pay the 3% processing fee). If you need to be on a payment plan, don’t hesitate to ask. No florist accepts payments the same way nor on the same schedule, so it’s a legit question to ask.
How many times will we chat in between now and the wedding?
Every wedding florist operates differently in terms of communication. If a wedding coordinator is involved, the florist may fully defer to their communication schedule. Regardless, the florist should invite you to reach out to them via email at any time you want to get in touch if you have a question or a change, even if it’s not a scheduled meeting. A good florist will make you feel seen and heard.
Can you recommend _____ (other wedding vendors needed)?
Many wedding florists will be delighted to recommend other wedding vendors for you. We all work together in this wedding world, and rely on each others’ referrals. When reaching out, please mention who recommended who. We love to thank each other and keep our relationships thriving.
Bonus: Inappropriate Questions
These are questions you can certainly ask a wedding florist, but expect the answer to to be No. These are all questions I’ve been asked, by the way.
Can I just have some of “the extra stems lying around” for my cake flowers/invitation suite/flat lays?
Can I source all the flowers from a cheaper place and bring them to you?
Can I cut all the greenery from the side of the road and bring it to you?
Can my friend/family member help your team set up?
Can I pay you the day of the wedding if I pay in cash?
Can you exactly copy this photo I found on Pinterest?
Can I have Dahlias in June? or Peonies in September? or (other out of season flower) in (off month)?
I just want the cheapest flowers possible. Can you do that?
Red roses and baby’s breath please? (if asking a flower farmer or florist who uses local flowers)
Can I text/call you about this RIGHT THIS SECOND?